Project Overview

Bring start-up wellbeing content brand ‘Wellbetter’ to life ahead of their global launch. Create a robust brand strategy, market positioning, and visual and audio identity that grabbed attention across all platforms.

Have a Better Day was our statement of purpose for Wellbetter. Our position in the crowded wellbeing space was to become a place that created small, uplifting interactions that put smiles on faces. A platform for positive.

We created a new brand identity and a suite of visual branding, audio branding and animated idents. We developed all strategy, copy and music production, built a simple, vibrant new content hub at wellbetter.com, and a suite of branded print and packaging.