Yours, Lanark:
A love letter
As the sole graphic designer on the project I oversaw the creation and development of the visual identity of the town of Lanark. Working with our team made up of copywriters, as well as employing illustrators and hand writing experts to create the typeface of Lanark.
Agency: Bauer Media
Creative Lead: Gary Lamont
Illustrator: Sammy Brennan
Copywriter: Graeme MacKellar
Animator: Chantelle Stewart
Project Overview
Discover Lanark asked us to create a consumer facing brand and launch campaign to promote Lanark town centre to local residents. The goal was to encourage people to rediscover the town centre. To shop, eat and drink local as we emerged from 2021 lockdown restrictions.
A sign-off from the town, but also a statement of pride and ownership for it’s people. Tradition was a key value, so we chose to hang the campaign on the most traditional form of comms – the written word.
We created a new visual brand identity, audio branding and brand assets for use across all native platforms. We developed a creative strategy across paid channels and activated across Print, Outdoor & Online in the Lanark area.
And to launch, we sent a personal ‘Letter from Lanark’ to every resident in the town inviting them to rekindle their relationship.
