Project Overview

Lothian Buses wanted to boost their brand presence by reintroducing the positives of traveling by bus. As a brief that came to us during a national rail strike, cost of living crisis, fuel crisis and a climate emergency, timing was perfect.

With a golden offer sitting right in their hands, we suggested Lothian champion both the process and the price that make their journeys so irresistible.

We produced a series of clever commercials for out of home, social,  youtube preroll and radio that would highlight the price benefit of Tap, Tap, Cap, while subtly reminding our audience of the uninspiring alternatives. A rate you’d never see at the petrol pumps, on smart meters, or in parking bays – and a reminder it’s finally time to get on board with Tap, Tap, Cap.