Project Overview

Watermans wanted to re-position their brand and grow mental availability and awareness within a crowded legal & estate agency market. They required a competitive brand strategy and distinctive assets to action a long burn comms campaign.

The law made simple. A brand campaign without the fluff.

The sector is very beige, a brand with personality had an open goal in this market. We acknowledged that solicitors ‘are a bit like sheep, some just have more fluff than others’, and as a brand we committed to a ‘no-fluff’ approach. And communicated it in a way that could be irreverent, memorable and disruptive.

We created a brand strategy, visual identity, copy, animation, TV, radio – and delivered ongoing visual assets for activation across Print, OOH and social platforms.